Sailor Jerry Spiced Rum has announced the launch of Sailor Jerry Savage Apple, marking the brand’s first spirit innovation in almost 20 years.
According to the brand, Savage Apple “adds a bold, in-your-face flavour of fresh, lively apple – a flavour so good on its own it goes down well as a shot and, there’s no need for a chaser”.
Sailor Jerry Brand Ambassador Gravy Thomas (below) said: “We’re proud to be honouring our founding father Norman ‘Sailor Jerry’ Collins and his unapologetic, savage attitude with our first spirit innovation in 19 years. Savage Apple is high in quality, savage in nature and was certainly worth the wait.”
Norman “Sailor Jerry” Collins was a Navy veteran who built his rep inking soldiers and sailors in WWII-era, Honolulu, where he established his legendary tattoo parlor. He used his love for tattooing as an outlet of self-expression and choosing to live “outside the lines”.
The Savage Apple bottle design, like the liquid inside, honours Collins and his creative works, reflecting his unapologetic, savage attitude with original tiger flash marking the bottle wrap.
Sailor Jerry Savage Apple will be available in bars around Australia from March 3 and in all good bottle shops from June 2020, with an RRP of $52.
Sailor Jerry launches RTD range in Australia
The launch of Savage Apple, follows Sailor Jerry introducing its first RTDs to Australia last year, available in two distinct flavours – “Rum and Dry” and “Rum and Cola”.
The products marked the first RTD liquid innovation since the launch of the original Sailor Jerry Spiced Rum 19 years ago.
The RTDs launched initially in Australia, before rolling out across the globe.
