RTD and Premix

Flashback Friday – This Week in Pictures

Bayfield family buys The Light Brigade Jude Law face of new Johnnie Walker campaign explore CIDER shoot at The Longueville Hotel Chivas releases bottle worth more than $4000 Coke reduces bottle size Halliday to head Campari Jack Daniel’s historian visits Sydney             drinks trade panel selects wines for summer Petaluma … Continued

September 25, 2015

ABSOLUT Launches Premium RTD Exclusively to Australia

Pernod Ricard Australia today announced the launch of Absolut Botanik, a world-first range of premium, contemporary and refreshing RTDs. Absolut Botanik offers three unique flavours and distinctive and creative packaging, staying true to the essence of the Absolut brand. Available in both bottle and can format, Absolut Botanik is a mix of single source Absolut … Continued

September 17, 2015

Beer, Wine and Spirit Producers Commit to Reducing Harmful Drinking Globally

The International Alliance for Responsible Drinking (IARD) has released its two-year report of ‘Beer, Wine and Spirits Producers’ Commitments’ to Reduce Harmful Drinking. Signed back in October 2012, the commitments were agreed upon by CEOs of leading global producers of beer, wine and spirits to improve harmful drinking worldwide. The report released this week now … Continued

September 17, 2015

Bacardi Legacy Finalist Named Australia’s Best Bartender

This week, the Australian Hotels Association (AHA) handed out the 2015 National Awards for Excellence to members of the hospitality and accommodation industry. Atop a glow of highlights was the induction of New South Wales hotel industry stalwart, Bevan Douglas, into the Johnnie Walker Hall of Fame. The induction recognised Mr. Douglas and his family’s … Continued

September 16, 2015

And The 2015 Australian drinks Awards Winners Are…

Jim Beam & Lion – Beer, Spirits & Wine Last night, Australia’s leading beverage suppliers, distributors and retailers congregated at the Sydney Cricket Ground (SCG) to celebrate the night of nights – the Australian drinks Awards. Andrew Daddo welcomes attendees to the 2015 Australian drinks Awards Atop the plethora of high achievers who took away … Continued

September 3, 2015

SKYY Vodka to Launch New RTD Range

SKYY Vodka has announced the launch of Fused by SKYY, a new RTD range to hit market in September. The added line will focus around providing a natural, less sweet option for the vodka premix category. On the launch Nicole Stanners, Marketing Director – SKYY Vodka, comments: “In recent years vodka premixes have acquired a reputation … Continued

August 10, 2015

Lemon Ed To Sponsor Liverpool FC Australian Tour

Distributor: Vok Beverages RRP: $8.49 for 500mL, or $20.00 for three 500mL bottles. Vok beverages has announced that Lemon Ed will be the Official Match Day Sponsor of the 2015 Liverpool FC Australian Tour. A brewed, hard lemonade, Lemon Ed launched in October 2014 and is a refreshing drink with a splash of alcohol. Vok … Continued

May 29, 2015

Rekorderlig Rereleases Spiced Äpple Cider in Time for Winter

Rekorderlig Rereleases Spiced Äpple Cider in Time for Winter Distributor: CCA RRP: $7.50 Welcoming back a seasonal favourite with a new look and new name, Rekorderlig introduces Rekorderlig Spiced Äpple Cider. Previously known as Winter Cider, the apple cider was only available in the colder months, but will now in response to consumer demand, be … Continued

May 28, 2015