IWSR’s innovation tracking data shows new RTD products are increasingly driven by sustainability and premiumisation cues

Rey Loco, uses 100 per cent real Tequila to make its pre-mixed cocktails and has launched two new products to meet the growing consumer demand in Australia for the real stuff. The range is comprised of two products, Tequila Lime & Soda and Tequila Bloody Orange & Soda. While many Tequila premix brands use an … Continued

Jack Daniel’s joins with Coca Cola for the ultimate drink in a can

If you like pina coladas then you’re going to love the new, limited edition flavour by Queensland hard seltzer brand, Hard Fizz – Pina Colada Fizz. Somewhat bizarrely, the flavour has a distinct creamy taste despite being perfectly clear like the other hard seltzers in the brand’s range. “I’m not joking, this is the most … Continued

Venture into RTDs is in response to consumer demands

Sydney Swans players Oliver Florent and Will Hayward along with Harry Hayward, have partnered with Richards Rose to create an alcoholic sparkling water, Doozy. The creators say that they are not pretending to save the world. They just want people to reconnect and have some fun after a long period of restraint and restriction.  “When Will and I were in lock-down hubs playing AFL last season, we … Continued

Idle Hour Vodka have launched a new brand and Australia’s first tequila soda range. Delgados Tequila Soda is made with authentic tequila from Jalisco, Mexico and is carefully blended with soda water and real fruit juice to create a finished drink that tastes light, crisp and refreshing. Delgados Tequila Soda is available in three flavours … Continued