Roy Morgan announces Liquor Store of the Year

First Choice Liquor Market has won Liquor Retailer of the Year at the Roy Morgan Annual Customer Satisfaction Awards.

Roy Morgan tracks customer satisfaction, engagement, loyalty, advocacy, NPS and Net Trust Score (NTS) across a wide range of industries and brands throughout the year to gauge its winners.

CEO Michele Levine said the winners share one distinguishing factor: a determination to understand what their customers need and deliver it.

“That’s what has earned each of them coveted recognition as best in their field, judged by their customers, over the year just ended — 2019,” she said.

Sammy Payne (below), Operations Support Manager, First Choice Liquor Market, was on hand to accept the award in Melbourne.

The data that determines who wins comes from Roy Morgan’s Single Source survey, for which 50,000 consumers from all around Australia are interviewed in-depth each year, in person and in their own homes.

Respondents name the companies they deal with in various categories across 32 industries, including Automotive, Banking, Supermarket and Telecommunications, and rate how satisfied they are with them. Monthly Customer Satisfaction winners are cited in each category throughout the year, with the annual award going to the company with the most of these wins.

“Roy Morgan’s Annual Customer Satisfaction Awards are the gold standard in recognising companies and brands that stay ahead of the pack by knowing what their customers want and delivering it consistently,” Levine said.