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Retail Drinks Australia leads the world with online alcohol sale & delivery code of conduct.

January 31, 2021
By Melissa Parker

In an era when online retail is booming an important Australian initiative, spearheaded by Retail Drinks Australia (Retail Drinks) has guided the world sector.

Retail Drinks Australia (Retail Drinks) extensive work and unique expertise in the area of responsible online alcohol sales and delivery including developing the Online Alcohol Sale and Delivery Code of Conduct (the Code) has directly informed a new global alliance promoting the importance of regulation in the liquor online retail space.

The soon-to-be-released global standards alliance, as announced by the International Alliance for Responsible Drinking (IARD), features many of the world’s leading international beer, wine, and spirits producers, online retailers and e-commerce and delivery platforms.

Retail Drinks first established standards of responsibility around online delivery through the Code in an Australian context.

Many of the participants in the IARD alliance are existing signatories to the Retail Drinks Code.

Retail Drinks CEO Michael Waters
Michael Waters – Retail Drinks Australia .Picture : Gregg Porteous

Retail Drinks CEO Michael Waters highlighted the Code first launched in July 2019 as a significant catalyst for developing similar standards globally.

“Retail Drinks’ Online Alcohol Sale and Delivery Code is a truly world-leading document, and we are immensely proud to have led efforts in promoting responsibility in the online liquor retailing industry throughout Australia over the past several years.

“We are delighted to have seen the Code set a major global precedent in establishing hard-coded standards around responsibility in the online liquor retailing space which have been enthusiastically adopted and embraced by industry.

“The standards first established by our Code have assumed an even greater degree of relevance in a post-COVID world given the significant growth in online liquor retailing experienced throughout extended periods of lockdown in a number of countries.

“We greatly look forward to the standards first enshrined in our Code being incorporated into the global standards to be rolled out in the coming months.”

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