Rekorderlig Festival Pear Cider Rolls out Across Trade

May 14, 2015
By Alana House
Following the popular release in March of Rekorderlig Festival Äpple Cider, Rekorderlig is now rolling out the new release of its Premium Festival Pear Cider.

The pear cider has a 6.5% ABV and is the latest addition to the growing Rekorderlig brand, targeting new male and female consumers with a taste for premium products. The higher ABV also offers a unique flavour, as while Festival Pear has flavours of ripe pear, the ABV creates a cut through, leaving the drinker with a crisp finish unlike most ciders.

The Premium Festival Pear Cider, like Äpple, also comes in a ten-pack can format, which the brand says has seen a rise in popularity recently.

Together with the higher ABV, the ten-pack format offers consumers a premium, easy carry and dispense fridge pack for a wide range of occasions.

The pear ten-pack will retail for around $27-30. Rekorderlig is distributed by Coca-Cola Amatil.
Share the content