Rekorderlig Brings New Winter Campaign Fika Down Under

June 2, 2016
By Alana House
The Swedes have got it just right. In the long cold months of winter, the people of Sweden celebrate Fika – a traditional social custom where people slow down, take a break, and appreciate the good things in life over hot drinks and a few nibbles.

With our own winter almost upon us, Swedish brand Rekorderlig is bringing Fika ‘Down Under’ to showcase its popular Spiced Äpple Cider. A unique combination of spiced apple, infused with cinnamon and vanilla flavours, and served warm (or cold) with a slice of orange, Spiced Äpple Cider is the perfect antidote for those dark, chilly evenings.

“In Sweden, they really embrace winter, relishing the excuse to get cosy and catch up with friends and family. This winter, Rekorderlig Fika is our modern take on their custom that showcases the versatility of our cider as both a warming drink and a vital element in dishes and cocktails,” says Rekorderlig’s Marketing Manager, Nikki Langford.

This winter, Rekorderlig will be treating Sydneysiders with the opportunity to experience first-hand Sweden’s most treasured traditions at a unique Rekorderlig Fika pop-up. Patrons will be able to enjoy not only delicious cocktails with Spiced Äpple Cider as the key ingredient, but also Swedish-inspired savoury and sweet food offerings, all the while enjoying the relaxing atmosphere by day and unwinding with live music, good food and log fires by night.

Traditionally cider is served refreshingly chilled, however with the release of Spiced Äpple Cider, Rekorderlig has pioneered the deseasonalisation of cider, and in doing so is supporting trade by driving up cider and food sales throughout winter.

The pop-up will be open to the public from Friday 10 – Monday 13 in June, while Fika and cocktail masterclasses will take place throughout that week at the Fine Food store in The Rocks.

For more serve ideas, recipes and inspiration, head to Rekorderlig’s Facebook and Instagram pages.

 
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