Regal Rogue has evolved its range to use 100% organic wine, 80% organic herbs and 98% recycled packaging for a conscious future of vermouth.
All the base wines used are 100% organic Australian sourced from See Saw Wines, Orange, NSW.
The Lively White will move from a Semillon to an organic unwooded Chardonnay, the Daring Dry will stay as an organic Sauvignon Blanc, the Bold Red as a blend of organic Shiraz and unwooded Chardonnay and the Wild Rosé will move from a Shiraz Rosé to an organic Cabernet Rosé in the new range.
Additionally, 80% of the herbs used are organic sourced from Herbal Connection, NSW. All of the native herbs and spices will continue to be sourced from Vic Cherikoff, considered to be the forefather of native and wild herbs and spices in Australia.
Also, 98% of the packaging is recycled. With a new bespoke bottle – the glass is recycled and all paper stock for the labels has the Forest Stewardship Council stamp. As a consequence of this change, the company removed the paper wraps from the everyday range and instead will keep these for limited edition release.
Regal Rogue founder Mark Ward Ward said: “The vision was always about creating an everyday drinking style and this is the best quality we can deliver across all elements of the brand with a nod to the environment for the long-term. Stay tuned for some seriously exciting limited-edition releases next.”
The new Regal Rogue organic range will be launched into the following global markets as follows:
• Australia – partnering with Déjà Vu Wines
• UK & Ireland – partnering with Enotria Coe
• Sweden & Denmark – partnering with Collection Spirits
• US – partnering with Winebow to launch on July 1, 2020