Reader’s Digest reveals Australia’s most trusted wine brand

April 29, 2019
By Alana House

Jacob’s Creek has been revealed as the most trusted wine brand among Australian consumers in the 2019 Reader’s Digest Trusted Brands survey.

Jacob’s Creek wine.

The accolade comes as Jacob’s Creek announces it is signing on for a second year as the official wine of Masterchef.

Eric Thomson, Marketing Director, Pernod Ricard Australia said: “Our partnership last year was the first-ever official wine of choice for MasterChef Australia which delivered a significant increase in brand awareness.”

The award-winning Jacob’s Creek Barossa Signature wine collection will be matched with dishes throughout the series for both the chefs and service challenge diners.

Penfolds and Brown Brothers were the Highly Commended runners up in the most trusted wine brand category.

Brown Brothers was Highly Commended.

The survey polled a cross-section of 3000 people with more than 70 consumer categories including sectors such as aged care/retirement villages, property developers and airlines.

Dettol took out the top spot overall as Most Trusted Brand, while Vegemite was the nation’s most iconic brand, and the Cancer Council was deemed the most trusted charity organisation.

Australian Reader’s Digest editor-in-chief Louise Waterson: “The digital world is awash with fake news and social media tribes, which can make consumer trust hard to earn and maintain. But the value of being a trusted brand shouldn’t be ignored as it truly matters to consumers.

“Ultimately, trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promise. Trust matters. So congratulations to those who have managed to earn it. They enjoy a hard-fought competitive advantage.”

Reader’s Digest launched the Trusted Brands survey in 1999 in response to Australians seeking a reliable source to help them identify brands that were the most reliable and trusted.

Click here to see the full list.

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