Q-tracker – Dan Murphy’s plan for Christmas crowd control

December 11, 2020
By Ioni Doherty

Dan Murphy’s has launched a new web tool, Q-tracker, so customers can check just how busy their local store is before heading there.

Many shoppers traditionally leave their shopping until the 48 hours before Christmas Day. But this year, the retailer is encouraging customers to shop ahead to stay Covid-safe.

“December is traditionally our busiest trading period, and we want both our customers and team members to have a Covid-safe festive season. The Q-tracker will help customers plan their shopping, beat the queues when a store has reached capacity due to social distancing measures and help everyone have a peace of mind,” said Dan Murphy’s Head of Marketing & Loyalty, Utadi Murphy. 

Q-tracker is a web tool that uses real-time data to show customers whether the local store has a queue as well as the wait time associated with it. If there is a long queue, the tool also shows nearby stores and their queue status. Customers can also check the busiest days and times at their store, so they can plan ahead.

“You can also view the days and times your local store is busiest during the week, which can help you plan to avoid the crowds,” Mr Murphy explained. 

To use the Q-tracker, customers simply head to the Dan Murphy’s website, enter the postcode or suburb of their preferred store, and view the estimated queue time to enter the store.

Dan Murphy’s also offers contactless delivery in under 2 hours and 30 minute pick-up for those who want to shop from the comfort of their home, including the popular direct-to-boot pick-up service which is available at the majority of its stores. 

“We have increased our contactless delivery and pick-up capabilities across our network to help customers plan ahead, have a convenient shopping experience and maintain social distance this festive season,” Mr Murphy explained. 

The Q-tracker is the latest digital innovation that Dan Murphy’s has introduced to help customers shop in a Covid-safe and convenient way. Earlier this year, the drinks retailer launched the popular direct-to-boot service in the majority of its stores which means customers simply stay in their cars while a team member places their online order in the boot. Dan Murphy’s Manly Vale offers the service complete with number-plate recognition technology.  

“We’re always looking for ways how we can innovate to make the customer experience even better and more convenient,” Mr Murphy said. 

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