Craftzero Marc Naggar and Sherif Goubran

Premium non-alcoholic marketplace launches

September 30, 2020
By Ioni Doherty

Sydney brothers-in-law and veteran alcohol distributors, Marc Naggar and Sherif Goubran, have launched Craftzero , a virtual marketplace for mindful drinking.

The e-commerce site aims to revolutionise the way people consume alcohol and inspire a healthy lifestyle.

Sherif Goubran says, “There is a world of non-alcoholic beverages to discover and a growing community of like-minded people producing incredible products in the non-alcoholic adult drinks space.”

The trend for people to rethink their relationship with alcohol is on the up and up and one that is growing the demand for alcohol-free beverages right around the world.

“Our goal is to improve people’s lives and lead a healthy lifestyle…The growth in the non-alcoholic adult drinks sector has increased immensely due to the quality of products currently being produced compared to 3 or 4 years ago.

“The global non-alcoholic spirits category is expected to grow 23% this year, while Nielsen reports that the global non-alcoholic beer market is expected to reach $5.91 billion by 2023,” says Sherif.

Craftzero sells artisanal non-alcoholic beers, wines and spirits that have been sourced from craft breweries, small batch distilleries and family wineries. The range includes organic, naturally produced non-alcoholic craft beers, wines and small batch spirits with the popular dietary options we have come to expect – think low carb, gluten free, sugar free, sweetener free, vegan friendly and zero calorie.

Some of Craftzero’s favourite teetotal tipples include Heaps Normal XPA, Upflow Brewing and the Gold Coast’s Sobah, non-alcoholic bush tucker beer. Sherif also recommends McGuigan’s well balanced non-alcoholic wines, Altina’s delicious cocktails and the distilled spirits produced by Sydney based ALTD.


 “Australia has experienced a growing number of non-alcoholic producers in the alcohol free market in the last 18 months, however, the UK has been leading the way so far. There are a few UK breweries such as Big Drop Brewing that have started brewing in Australia, realising the potential for growth in the Australian market,” says Sherif.

The US has also shown particularly strong growth in the non-alcoholic beer market and. Craftzero is the first retailer to introduce Athletic Brewing to Australia.

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