Pernod Ricard makes some noise

March 31, 2022
By Ioni Doherty

It’s wine for the musically minded. Headline Acts is already confirmed as the wine partner at Bluesfest and Splendour in the Grass and has entered into a partnership with live music start up, Muso.

Headline Acts is committed to supporting the music industry and the partntership with Muso is a way to to provide emerging bands and their future fans with access to live gigs, huge festival moments and unrivalled industry support.

“The music industry has had a tough couple of years, so Headline Acts investing in local venues through Muso and directly supporting emerging artists feels like the best way to kick things off. Supporting local artists is our Headline Act,” says Eric Thomson, Global Marketing Director, Pernod Ricard Winemakers.

An end to end entertainment operating system, venues can use Muso to find, book, pay and promote musicians. Headline Acts is giving $150,000 to Muso to fund the programming for various gigs, giving up and coming artists the opportunity to get booked and paid to perform over the next 12 months. HOW?

“Muso is excited to work with a brand that is genuinely committed to investing in local live music and subsequently, the musicians that play the gigs. Our industry has been affected beyond measure, any activity that results in more revenue for the grassroots industry will have a cascading positive impact,” said Alan Jin, COO / Co-founder, Muso.


Bluesfest and Splendour in the Grass will house the Headline Acts Wine Bar with Pernod Ricard saying that it has more plans to support Australian musicians and music fans in the coming months.

Offering four varieties in Rosé Bubbles, Sauvignon Blanc, Rosé, and Shiraz, Headline Acts have crafted all their wines to be enjoyed with great tunes. Each wine pairs perfectly with social occasions where music is central — from backyard hangs to big festivals — and each variety comes with its own curated Spotify playlist , fiercely debated and finally agreed upon by a committee of musos, DJs, and vinyl junkies.

Headline Acts is available at LiquorlandFirst Choice and Independent bottle shops nationwide

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