Pepperjack launches new BBQ-scented ad campaign

January 24, 2019
By Alana House

Treasury Wine Estates has launched a mouthwatering new campaign for Pepperjack.

Over the next week, 1.4 million commuters at Melbourne train station Southern Cross will be able to interact with two “Innovate Panels” that allow passers-by to push a button to release a barbecue scent.

The campaign supports Pepperjack’s national in-store promotion where consumers can collect up to $100 to spend at Barbeques Galore when purchasing from the Pepperjack range.

Pepperjack Shiraz has been Australia’s number one red wine in value for six years running and this campaign aims to highlight the wine as the perfect accompaniment for steak.

Pepperjack Brand Director, Clive Coleman said: “For many of us there is nothing better than having a fantastic glass of red wine with friends. Add a great piece of perfectly cooked piece of steak and life is good!

“Pepperjack is unashamedly the perfect partner for steak. This campaign not only highlights this perfect pairing, but also takes the consumer on a sensory journey reminding them of warm summer nights.”

Live now, Pepperjack’s fully integrated campaign features across social, influencer, a national out-of-home program and in-store visibility that will run until the end of February.

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