Patrón Tequila is partnering with the Museum of Contemporary Art Australia (MCA) to launch a Patrón pop-up bar.
The Patrón Pop Up will be open from October 31 until February 16, 2020, and located at the front of one of Australia’s most spectacular and iconic sites on the edge of Sydney Harbour.
“Patrón Tequila represents the seamless balance between craftmanship and refinement,” said Andres Valderrama, Patrón Tequila Marketing Manager, Bacardi Martini Australia.
“The Patrón Pop Up is the first of its kind in Australia and will bring to life unique experiences, transporting consumers to a journey of tequila making perfection from unaged icons such as Patrón Silver to aged expressions rested in French, Hungarian and American oak such as Patrón Reposado and Patrón Añejo.”
An array of activations over the course of 16 weeks will include a range of signature cocktails, sharable jugs, DJ sets, bottle art Sunday’s, VR experiences and more exclusive offers for tequila lovers to be announced in the coming weeks.
Bacardi said the partnership with the Museum of Contemporary Art Australia was a natural fit for Patrón Tequila, as the brand launches its global activation, ‘The Art of Patrón’ in Australia.
Patrón Tequila will be the Supporting Exhibition Partner of the Sydney International Art Series in 2019 – 2020, which will be presenting a major retrospective of renowned British artist, Cornelia Parker OBE, opening to the public on November 8.
Parker is well known for her transformation of everyday objects in unexpected, surprising ways.
MCA Director Elizabeth Ann Macgregor OBE said: “We are delighted to be partnering with Patrón Tequila for our annual pop-up bar, enhancing night-time offerings in Circular Quay for the summer months.
“After experiencing the mesmerising installations of Cornelia Parker, visitors can enjoy the experiential Patrón Pop Up bar.”
The Patrón Pop Up will launch with a VIP and media event on October 30 and will be open to the public from Thursday 31 October every Wednesday to Sunday between 4 – 10pm until February 16, 2020.