Tribe Breweries has announced Pabst 99 Cans limited edition packs will be on shelves in Australia from June 22.
The Pabst 99 Cans pack took the internet by storm in the US, with numerous beer lovers sharing images of the unique packs on social media. The cases are more than two meters long, weigh around 37kg, and contain enough beer to fill a small keg.
Tribe, which distributes Pabst in Australia, anticipates the 99 Cans launch will trigger a similiar social media response in Australia.
Dave O’Connor, National Field Sales Manager of Tribe Breweries, said: “Pabst truly is one of the great heritage beer brands and has been so well received in Australia. As we start to resume our normal habits, spending time with friends and celebrating occasions together, our team is looking forward to seeing the weird and wacky ways people will undoubtedly respond to this launch.”
Pabst Blue Ribbon is an International Premium Lager and the most awarded American lager in the Brewery’s 175-year history.
The 99 Cans pack is available to purchase for a limited time at select retailers, including online at Craft Cartel for $250.