Only serious whisky collectors need apply

August 9, 2021
By Ioni Doherty

Diageo has opened registrations for collectors around the world to secure the second release of its rare and highly sought after single malt scotch whiskies, Prima and Ultima.

Described by Diageo as “an unequalled gathering of cask-strength bottlings”, the second release comprises eight bottles that have been drawn from the historic stock of Diageo’s finest distilleries across Scotland including Talisker, Mortlach, The Singleton of Glendullan, and Brora. 

The Prima and Ultima collection gathers highly limited single vintage malts that are either the first or last bottling of their kind – each a piece of distilling history offering collectors and connoisseurs the opportunity to build an expertly curated liquid library over time. 

This year, master blener Maureen Robinson takes up the mantle from the curator of the inaugural Prima & Ultima, Dr Jim Beveridge OBE. With over 40 years of whisky expertise, Maureen Robinson hand-selected each bottling to make up the second release. 

Ms Robinson said: “This is a selection of very special single malts – some that have never before seen the light of day and others that are the fleeting and final examples of their kind. I remember choosing to hold back the cask filled at Auchroisk knowing it would be special for the future and the anticipation and excitement of the maturation trials we undertook with Linkwood and The Singleton, now realised in these releases. Some of these casks I helped to lay down, and have taken great pleasure in tending to them since, so I chose them with rich memories in mind.”

Only 376 full sets are available for purchase, directly through appointed Prima & Ultima agents, at a recommended retail selling price of around UD$45,000.

An online registration page is now open at www.theprimaandultimacollection.com for whisky collectors and is open until 23 August. A single set will also be sold at auction at Sotheby’s Hong Kong from 15 – 24 September. All proceeds of the sale will go to going to CARE International.

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