Tooheys New has partnered with BevChain with kegs produced at Lion’s Tooheys Brewery in Lidcombe to be delivered to pubs, clubs and bars right around metropolitan Sydney via electric truck.
Lion and BevChain expect to cut at least 60 tonnes of carbon dioxide equivalent emissions (CO2-e) annually by using these vehicles, when compared to the same size Euro 6 diesel powered truck.
The fully carbon neutral Tooheys New electric truck is the latest in a suite of carbon reduction initiatives adopted by leading brewer Lion.
Earlier this month Lion was awarded the Australian Drinks Corporate Social Responsibility Award as the first carbon-neutral large scale brewery having become Australia’s first Climate Active accredited carbon neutral brewer, committed to achieving a net zero value chain by 2050.
The Tooheys Brewery in Lidcombe is also NSW’s biggest and became the anchor partner in the world’s first industry-scale aggregated Power Purchase Agreement in 2019, pooling its energy needs with participating venues in partnership with the Australian Hotels Association of New South Wales.
Lion Australia Managing Director David Smith said collaboration across industry was key to ensuring the simple joy of having a beer at the pub can be enjoyed by everyone for generations to come.
“After more than 150 years of brewing one of NSW’s most-loved brands, the iconic Tooheys brand is taking on a new challenge, introducing the state’s first electric beer truck, which Sydneysiders can expect to see delivering kegs fresh from the brewery in Lidcombe to venues across the city.
“It’s a testament to the enduring relevance of the brand that Tooheys continues to innovate, so that we’re not only delivering the freshest beers for consumers but doing so in a way that helps shift the industry forward.
“We have certainly come a long way since Tooheys was delivered on the back of a horse-drawn carriage in the early days.”
BevChain President Misha Shliapnikoff said that this trucks operation is underpinned by BevChain and Linfox’s Leading the Way 2025 business strategy, striving to Act Sustainably through the GreenFox program.
“BevChain is excited to introduce the first electric truck for Lion. This truck will be powered by clean energy from our automated distribution centre next to the Lion brewery in Auburn, New South Wales. As Lion’s logistics partner, we’re committed to working with Lion to reduce our carbon emissions and meet our shared sustainability targets,” said Mr Shilapnikoff.