The summer of 2021 has been a successful one for Mighty Craft with a commitment from more than 800 Dan Murphy’s and BWS stores to stock their recently released Spruce Original and Nitro Hard Cold Brew.
Hard Cold Brew is a brand new RTD category in Australia and since Spruce’s launch in December, it has become a fast and firm favourite thanks to its smooth mix of caffeine and alcohol.
Produced in collaboration with Pinnacle Drinks, Spruce is one of the only alcoholic beverages on the market with natural energy through caffeine and made using a blend of Brazilian and Colombian coffee beans roasted in Melbourne. Instead of using pressure and heat like a traditional espresso, the ground, roasted coffee is steeped for 20 hours in cold water and then infused with vodka.
Like Spruce, seltzers have proven to be a popular choice this summer with Mighty Craft’s NOSH Boozy Seltzer’s two flavours – Peach and Mango & Pineapple – flying off the shelves. As a result of strong sales in December and January, Coles Liquor will range NOSH in over 300 stores nationally from March.
Mighty Craft CEO Mark Haysman believes strong sales of NOSH and Spruce will continue as the drinks gain greater distribution and solidify their position as leaders in the RTD category.