Nip of Courage launches with government backing

September 8, 2021
By Ioni Doherty

Nip of Courage have officially launched their wholesale service with the backing of the Federal Government.

NOC Wholesale gives the drinks trade access to more than five hundred lines of Australian craft spirits (with more lines coming soon). The platform launched with the commitment of $1m in funding support from the Australian government – to be distributed over two years – intended to support and promote accessibility to Australian craft spirits and help grow market share of local products.

To date, existing trade customers of NOC Wholesale have responded favourably to how straightforward the process is and say that the ‘no minimum order requirement’ keeps them coming back.

Orders can be placed via the online portal, email, text or phone and the wholesale portal allows customers to search by region, spirit category or brand.

“The first intake of trade customers that have come onboard love that they can purchase single bottles of multiple brands at no extra charge. With other services, or dealing with remote distilleries direct, trade customers would normally be forced to buy a full case minimum of each line,” said Kathleen Davies, Founder of Nip of Courage.

The NOC Team has curated ‘1992’, a free trade portfolio that not only shows all products available from the service but also shares industry stories. The portfolio is available in hard copy or can be viewed online.

Scott Fitzsimons, Spirits Buyer of the Oak Barrel Sydney, a truly independent bottle shop in service for 65 years, said, “Having access to the NOC Wholesale portal has been fantastic. Delivery has been quick and customer service is great. This has allowed us to expand into ranging distillery’s lines we wouldn’t have otherwise been able to access without the service.”

Interested trade customers can register now by submitting a wholesale registration form the NOC Wholesale team. Approval turn around takes just one business day.

The trade platform is just the beginning of the story with plans to expand and become ‘the consumer-facing brand for Australian craft spirits’, providing education for consumers as well as access to all of their favourite Australian craft spirits. NOC Wholesale will continue to service trade customers nationally.

For access to spirits all across Australia, reach out to the NOC Wholesale team today via email or phone: +61 411 450 392.

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