new drinks releases

New releases: innovations in cans, premium rum & more

September 24, 2020
By Alana House

It’s all about innovations in cans this week, with tea flavoured beer, the world’s first double serve gin RTD and more.

Pirate Life Dilmah ale

Pirate Life has launched Tea & Biccies Brown Ale, a 5.6% ABV brew making use of New Zealand hops and Dilmah’s signature Single Origin Pure Ceylon Black Tea.

Pirate Life Brewing Founder Michael Cameron said: “Tea and Biccies are one of Australia’s most cherished simple pleasures and COVID has reminded us to appreciate these simple pleasures more than ever. This beer is a way to change up this ritual and provides a unique opportunity for more Australians to enjoy the taste.”

Pirate Life’s tea & Biccies Brown Ale will be available for purchase from select bottle shops around Australia from September 25.

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Bombay Sapphire has announced the launch of BOMBAY & TONIC 10%, the world’s first-ever double-serve gin RTD.

BOMBAY & TONIC 10%, available in a 4-pack of cans, combines a double-serve of the brand’s London Dry Gin, balanced with tonic water, and is best enjoyed either straight from the can or poured over ice with a refreshing squeeze of lime.

BOMBAY & TONIC 10% follows the successful launch of the 4-pack BOMBAY & TONIC bottle in 2019, which sold 1.2 million bottles in nine months, and drove category growth, with 68% of consumers being new to gin.

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Jim Beam RTD

Jim Beam’s RTD range has a new pack design to reflect the brand’s premium look and feel.

The refresh of the Jim Beam White and Black began rolling out in July and is focused on modernizing the packaging, bringing to life a sleek new visual identity.

This is the first time since 2016 that the Jim Beam RTD range has been refreshed, adding to what is already a significant milestone in the history of the brand – its 225th birthday.

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Don Papa rum

Stuart Alexander has announced the addition of Don Papa Aged Rum to its expanding portfolio of premium beverages.

Led by Don Papa 7-year-old and Don Papa 10-year-old, it’s the fastest growing super-premium rum brand in the world, with global volume of 180,000 nine-liter cases in 2019, a 30% increase from 2018.

Stuart Alexander will import, sell and market the full line of rums in Australia, effective immediately. 

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17 Trees

De Bortoli Wines has launched a range of three sustainably produced wines under a new label called 17 TREES.

The vegan friendly range is accompanied by a collaborative commitment to plant one tree for every six bottles sold, the 17 TREES range offers consumers an opportunity to enjoy drops while supporting essential tree regeneration projects.

Building upon De Bortoli’s first sustainability project in 2008 – a commitment to plant 17 trees for each company vehicle to offset the carbon effects of its fleet – the 17 TREES range which includes a Shiraz, Pinot Grigio and Chardonnay (export only).

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Fat'n Skinny

Two new Fat’n Skinny wines have been released – the 2019 FAT‘n SKINNY ‘Forgotten’ Rosé and 2019 FAT‘n SKINNY Pinot Grigio.

The new wines continue the FAT‘n SKINNYwinemaking philosophy of making approachable wines which are light-hearted, full-flavoured and offer consumers an introduction to McLaren Vale and Fleurieu Peninsula.

2019 FAT‘n SKINNY‘Forgotten’ Rosé (McLaren Vale, SA) is priced at $22; 2019 FAT‘n SKINNYPinot Grigio (Fleurieu, SA) is also priced at $22.

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