New marketing & innovations director at Founders First

October 12, 2020
By Ioni Doherty

Founders First have announced that Yolanda Uys will commence as Marketing and Innovation Director with the business in early November. Ms Uys will become an integral part of the executive leadership team, playing a crucial role in the development, roll out and execution of the business’s strategic growth agenda.

Of joining the team, Ms Uys said: “Being a part of a business that is focussed on helping entrepreneurs and brands with bold ambitions was a key drawcard for me, especially at a time when driving growth back into our local industry is so crucial.

“Australia has some of the world’s most talented craft producers and I can’t wait to help them accelerate their growth and consolidate their brands on a local, national and international stage….this is an unmissable opportunity.”

Ms Uys has worked at the Coles Group these past three years as the general manager of marketing with a remit that included relaunching the Liquorland and Vintage Cellars brands.

Founders First (FF) invests, supports and grows independent craft brewery and distillery businesses. Brands in their portfolio include Jetty Road Brewery, Foghorn Brewery, Slipstream Brewing Co, Sparkke, Ballistic Beer Co, Sauce Brewing Co, Torquay Beverage Co, Kangaroo Island Spirits (KIS), Brogan’s Way and Green Ant Gin.

CEO of Founders First Mark Haysman said: “Yolanda brings a wealth of industry knowledge, experience and diversity having worked not only here in Australia but abroad in South Africa, London, Barcelona and Budapest, building world class brands across both retail and FMCG.

“With Yolanda’s passion for building people and teams, and her proven track record in delivering ambitious marketing strategy outcomes, both in a physical and digital sense, we can’t wait to see what we can achieve together.”

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