New LOVER Gin features edible gold & silver flakes

February 10, 2020
By Alana House

Forget gin & tonics, ‘Bling & tonics’ are on the menu for Valentine’s Day and Mardi Gras, with the launch of limited-edition LOVER Gin with edible 23-carat gold and silver flakes.

Gin is the fastest-growing spirit in Australia, and is now the most popular spirit among female drinkers, overtaking vodka, according to Roy Morgan.

Sparkly spirits are also predicted to be a hot trend – when Marks & Spencer in the UK released a “snow globe” gin in its Christmas collection, it sold out in September.

LOVER Gin features orange and lime botanicals, balanced by hints of juniper berries. It’s best served straight, on the rocks, or mixed with a high-quality tonic garnished with a twist of orange peel.

It’s available exclusively for $70 from all Liquorland, First Choice Liquor, First Choice Liquor Market and Vintage Cellars stores nationwide.

Melbourne Drag Artist and Entertainer Art Simone (pictured main) said: “It’s so fun, bold and bright that it’s almost too good to drink!

“LOVER Gin is a great celebration of all lovers everywhere and it just makes me want to don the heels and hit the stage!”

Lover gin

Coles Head of Exclusive Liquor Brands Mia Lloyd added: “Celebrating the spirit of love, LOVER Gin is the most creative product our team has produced to date — a gin as vibrant and unique as love is.

“With a simple brief of making a gin that’s fun and fabulous while also sharing a clear message of inclusion, LOVER Gin is fantastic in every way and we can’t wait to share it with our customers.”

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