New label for Brancott Estate Sauvignon Blanc

April 17, 2019
By Alana House

New Zealand wine brand, Brancott Estate has partnered with emerging UK designer Benjamin Craven to design four limited edition labels for its Marlborough Sauvignon Blanc 2018.

The eye-catching designs capture the picturesque landscape of the Marlborough region, from the vineyards to the clear blue skies, dissecting the original labels and putting his own vision on nature and the award-winning wine.

Brancott Estate Sauvignon Blanc label designer Benjamin Craven

“I wanted to bring the Brancott Estate personality to life with vibrant colours and my contemporary style, using distinctive geometric shapes,” Craven said.

The art work on the bottle labels reflect the wine inside, which Brancott describes as “bursting with grapefruit, melon and passionfruit flavours balanced with a fresh, racy acidity that is the hallmark of the Marlborough region”.

The 2018 vintage was awarded gold at both the New Zealand International Wine Show 2018 and the New Zealand Wine of the Year Awards 2018.

Patrick Materman, Brancott Estate Chief Winemaker said: “Brancott Estate is known for creating wines that are fresh, vivacious and bursting with flavour. It is exciting to see how Benjamin has interpreted the wine flavours using pinks and yellows, as well as capturing the geometry and contrasting colours of our vineyards in Marlborough, New Zealand. Our wines taste as good as they look.”

The Brancott Estate Limited Edition Marlborough Sauvignon Blanc 2018 will be available in Australia from early May.

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