The latest issue of Drinks Trade magazine focuses on the booming low and no-alcohol sector in Australia and its future.
Editor Melissa Parker interviews Ben Branson, founder of Seedlip, one of the world’s first distilled non-alcohol spirits. He insists the category is far more than a flash in the pan.
“There are now 30 to 40 other non–alcoholic spirits in the world that have launched in the last six months,” he notes. “I feel like we are just getting started.”
Seedlip is also attracting lots of interest from celebrities and even royalty.
“I spent two hours making cocktails with Kate Moss one on one, that was pretty nuts,” Branson reveals.
“Elton John drinks it. Prince Andrew likes it which included a pretty amazing visit to Buckingham Palace. I’m overwhelmed by it all.”
Also, Drink’s Trade legal eagle Walter McCallum addresses the issue of minors ordering alcohol online; while Retail Drinks has developed a voluntary Code of Conduct for online retailers as a tool to assist in the regulation of this process.
In other news, Beam Suntory introduces its world-first Koyomi, a Shochu Highball RTD range created especially for Australia’s rapidly evolving alcohol market and comes in three fruity flavours.
The latest issue of Drinks Trade also features our Annual Bourbon & Whiskey Report by Ken Gargett, which explores the spirit’s gamut of iterations from Scotch, Irish, Japanese, Indian, Canadian, Taiwanese and more. Plus there are tasting notes on just a few of our favourite tipples.
Meanwhile, Drinks Trade magazine publisher Ashley Pini heads to Portland to explore its buzzing beer, wine and spirits scene.
And the head of Porter’s Liquor, Guiseppe Minissale, gives his advice on retail, business and liquor.