Accolade Wines’ former general manager of marketing and category, Andrew Stark, has commenced in his new role as Executive Officer at Wine Communicators of Australia.
Stark worked with Accolade for 11 years in senior marketing and operations roles before establishing his brand strategy and business development consultancy business, Stark Advisory last year.
Stark said, “I am genuinely excited to be joining WCA and to help build on the many successes it has had over the last few years. As the wine industry embraces new channels and technology platforms, WCA has a central role to play in helping brands to tell their stories effectively and connect with as many consumers as they can.”
Of his appointment, WCA Chair, Marni Cook said, “We are absolutely delighted to welcome Andrew to the role and feel very confident that with the skills and experience he brings, that Wine Communicators of Australia will grow and cement its place as the preeminent professional association for those in the business of wine.
“Andrew will bring new thinking to WCA at a time that is so very challenging for the wine industry, and as such, our industry and WCA are very lucky to have him at the helm.“
Prue Kline will continue in the role of Marketing Coordinator and support Stark in his new role.