New content platform for all things drinks

June 22, 2022
By Ioni Doherty

Dan Murphy’s has launched, a content platform run by a dedicated editorial team committed to creating unique drinks content.

“With our 70 years of incredible industry expertise, knowledge and passion, our ambition is to become the go-to destination for all things drinks for Australians,” Dan Murphy’s Head of Marketing & Loyalty Monique Holmes said.

Dan’s Daily is headed up by Dan’s Daily Editor Lara Chan-Baker, and consists of five full-time team members with new articles published daily. Dan’s Daily has also partnered with some of the best food and drinks writers in Australia, including restaurant critic Pat Nourse, drinks writer Matty Hirsch and bar and restaurant reviewer Larissa Dubecki.

It will feature content about new drinks trends, recipes and pairings, interviews, how-tos, as well as a Drinks Directory, which will guide readers to the best drinks experiences across the country – from rooftop bars in Melbourne to micro-breweries in Perth and everything in between.

“By providing inspiration, we want to connect with customers and become that trusted source where drinks lovers can learn and be encouraged to try, see and do something different,”’ Ms Holmes added.

Dan’s Daily is powered by Endeavour Group’s digital arm endeavourX.

“Dan’s Daily is a digital product, and the user experience design has been created to be discovery-led. We will use technology to continually enhance and innovate the user experience,” Dan Murphy’s Senior Digital & Content Manager Maija Bell explained.

‘Content is king’ may be a well-known concept today, but Dan Murphy’s founder Daniel Francis Murphy – who opened his first namesake store 70 years ago, in 1952 was also an avid content creator. He released Vintage Club News back in 1956, a newspaper which he distributed to his club members. The paper included wine recommendations and musings from Dan as well as information about upcoming exclusive tastings and events for club members.

“Daniel Francis Murphy was a content creator before his time, and we look forward to continuing his legacy and bringing it into the digital age,” Ms Holmes said.

The launch of Dan’s Daily will be promoted across all Dan Murphy’s own channels – including in-store – as well as outdoor media and social media advertising.

Dan’s Daily is its own destination within the Dan Murphy’s website,and is also accessible through dansdaily.com.au.

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