New CEO for Carlton & United Breweries

October 7, 2021
By Ioni Doherty

Danny Celoni has been appointed as the new CEO of Carlton & United Breweries (CUB) and will commence in the role in February 2022. Mr Celoni joins the business from PepsiCo, where he is CEO of the Australia, NZ and South Pacific business. 

“Danny has built a formidable reputation across the beverages industry in Australia and Asia over 25 years. Danny’s proven ability to successfully run large and complex businesses, across alcohol and non-alcohol, was critical in our decision to recruit him to become our new CEO of CUB,” said Robert Iervasi, Group CEO, Asahi Beverages Oceania.

“We’ve had the pleasure of working closely with Danny over his time with PepsiCo, one of Asahi Beverages’ key strategic partners. We’ve observed first-hand his ability to understand and deliver great results for his customers, and build exceptional teams,” Mr Iervasi said.

Mr Celoni commenced his career in the drinks industry with Diageo in 1996 where he rose, over a 17-year career, to become Commercial Director for Australia, NZ and South Pacific. In his time with Diageo, he also held senior executive roles in Singapore, Korea and Thailand.

“CUB is a great business, with an unbelievable portfolio, and we couldn’t be more pleased that Danny will be running it. With Danny’s forward-thinking approach to business, he’s going to make a very significant contribution to building our teams, delivering on our strategies for growth, and forging great relationships with our customers and partners,” Mr Iervasi said.

Mr Celoni will also join the Asahi Beverages Oceania Executive Leadership Team, reporting to Mr Iervasi.

Mr Celoni said, “It’s an honour to be given the opportunity to lead CUB and join Asahi Beverages. With its unrivalled beverage portfolio and commitment to innovation, I’m excited by the strategic direction and growth opportunities for the business. 

“I’m particularly looking forward to working with CUB’s customers and partners as we seek to navigate the evolving COVID-normal environment and the other challenges that lie ahead.” 

Peter Filipovic will continue as CEO until Mr Celoni’s commencement in February.

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