NED goes red in State of Origin partnership

May 19, 2022
By Ioni Doherty

Australia’s NED Whisky has unveiled a special edition Queensland Maroons release ahead of the 2022 State of Origin.

It’s the second year the brand has partnered with the Maroons and this year’s NED Australian Whisky Maroons Blend features a limited-edition label showcasing the official Queensland Maroons logo.

Drew Fairchild, Managing Director at Top Shelf International says, “No teams in Australian sport embody NED’s daring, never-say-die attitude and spirit better than Queensland’s Origin teams.

“It’s an absolute pleasure to be standing alongside one of Australia’s great sporting teams. From the first chat you could tell we were on the same page on how we approach our crafts. We’re as fanatical about our Aussie whisky as Queenslanders are about their Maroons!”

Independent retailers in Queensland and northern New South Wales are also running a ‘golden can’ pack promotion via the NED Scrum Pack. One winner will win a NED Whisky drinker a VIP money can’t buy State of Origin experience.

NED is also sponsoring monthly exclusive content from both coaches, Billy Slater and Tahnee Norris and players that embody NED’s daring, never-say-die attitude through sponsorship of the Queenslander of the Week and QRL Community Coach Awards.

There are just 450 bottles available exclusively online through NED, for $59.95.

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