Naked Wines packs now available through Flybuys

February 12, 2024
By Cody Profaca

Flybuys, Australia’s most popular loyalty program, has announced an extension to its rewards store through its partnership with Naked Wines Australia.

“We are so pleased to be able to add Naked Wines as a new redemption partner, as it gives our Flybuys members even more options of how they can redeem their Flybuys points”, said Lisa Crocker, Head of Partnerships at Flybuys.

Through the juncture, Flybuys’ 9.4 million active members will be given access to a curated selection of four different Naked Wines bundles that cater to a variety of styles, quantities, and price-points. The bundles include Naked Wines Value, Naked Wines Regional Icons, Naked Wines Barossa Reds/NZ Whites, and Naked Wines Cellar Stocker, and will begin at 18,961 Flybuys points.

“Since 2012, our customers (Angels) have discovered a smarter way to wine,” said Jackie Brian, Naked Chief at Naked Wines.

“We hope our partnership with Flybuys will allow even more wine lovers to confidently explore wines straight from passionate makers and join a fun community of fellow enthusiasts.”

Established in 1994, Flybuys, a joint venture between Wesfarmers and Coles, is now officially partnered with 20+ retailers including Coles, Kmart, Target, Bunnings, Officeworks, and Optus. 

Partnering with Flybuys will likely be a major development for Naked Wines Australia, who’s largely subscription-oriented customer base shares many similarities with the customers of Flybuys.

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