Mother’s Day rivals Melbourne Cup for Champagne sales

May 5, 2022
By Ioni Doherty

Coles Liquor expects to see Champagne sales jump by 25 per cent this week ahead of Mother’s Day.

In its biggest ever pre-Mothers’ Day research project, Coles surveyed more than 9000 Australians to understand how they intend to celebrate the mothers in their lives this weekend.

Survey findings reveal that the special occasion is deemed a “home affair” and that entertaining expenses are top of mind for consumers.

Almost half of those surveyed said that they are looking for more affordable gift ideas and food spreads at home, while matching sweet treats and seasonal produce with their mother’s favourite drink.

Coles says that with the cost of living in sharp focus, consumers are seeking out affordable options.

Of that group and for those intending to celebrate with a drink in hand, the split of drinks is as follows:

  • Twenty-one per cent will opt for Sparkling Wine
  • Twenty per cent for White Wine
  • Eleven per cent for Red Wine
  • Eight per cent for French Champagne
  • Eight per cent for Beer and
  • Eight per cent for Spirits.

For families that consume alcohol and have older children, cocktails are the most popular choice.

1 Source: Coles Circle Main Event Survey: Mother’s Day. Field dates 26 – 28 April 2022, n = 9,144

Coles says it has tailored their liquor range accordingly with:

  • Adelaide Hills Sparkling Croser NV for $18
  • Canard-Duchêne Brut NV Champagne for $50
  • Veuve Clicquot Yellow Label Brut NV Champagne $69
  • Beyond the Wilderness Brut Rosé Cuvée at $20
  • Mayfair Rhubarb & Ginger Gin or Mayfair Pink Gin $45.

All products are available at Liquorland from today until Sunday.

In the seven days leading up to Mother’s Day on Sunday, 8 May, Coles expects to sell:

  • Half a million bunches of flowers and floral products with 80% of floral arrangements expected to sell on the

On the Saturday before Mother’s Day:

  • Around 800,000 boxes of chocolates – equivalent to 200,000 kilograms of chocolate;
  • 500,000 packs of macarons, croissants and cakes – an increase of 40 per cent in demand compared to an average week at Coles;
  • A seafood spread with demand for oysters up 25 per cent, cooked prawns up 20 per cent and smoked salmon up 10 per cent.

compared to the previous week.

Share the content

Related Posts