Moët launches first global Champagne campaign in 3 years

June 14, 2018
By Alana House

After a hiatus from advertising, Moët & Chandon is back in a big way with its first global campaign since 2015.

A new ad celebrates the French champagne house’s 275-year-old heritage, which has made it part of celebrating life’s most memorable moments since 1743.

The 60-second spot is called “Must Be”. It takes the audience on a fast-paced voyage as a young father-to-be races to meet his newborn child, crossing paths with a group of elegantly-dressed revellers making their way to a glamorous party. Then it cuts to Paris, where a young ballerina steps onto the stage, just as a group of millennials on a desert road trip arrive at a joyful celebration at sunset. There’s also a close-up on the face of a young female astronaut about to make history as she lands on Mars.

Moët & Chandon global chief marketing and communications officer Nathalie Norman said: “In life, we don’t remember days, we remember moments of heightened emotion, of great success, of overwhelming pleasure, or simply of sheer happiness.

“Our new ‘Must Be’ad campaign offers worldwide audiences an abundance of emotions that make up some of
life’s enjoyable moments, celebrated with a bottle of Moët & Chandon.”

The ad will be released across digital platforms, movie theaters and social media.

Watch it below:

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