Moët & Chandon’s worldwide call for celebration

November 15, 2021
By Ioni Doherty

Moët & Chandon will celebrate ‘Effervescence’ with a series of sparkling events in cities around the world including Sydney, London, New York, Paris, Milan, Madrid, Moscow, Johannesburg and Mexico City.

Benoît Gouez, Cellar Master at Moët & Chandon, said “The Effervescence of Moët & Chandon’s champagnes is the bubbling symbol we have chosen for our celebrations this holiday season, a special ingredient of our champagnes we know will turn personal moments of joy into a great movement for togetherness.”

Moët & Chandon host a series of immersive and unique experiences in Sydney in December, bringing Australians together to celebrate and paying tribute to the effervescence of its champagne.

Regis Dupuis, Managing Director, Moët Hennessy Australia & New Zealand, said, “We’re delighted to be one of the leading cities around the world playing host to Moët & Chandon’s celebration of Effervescence. After a challenging year, our great wish is that this end of year celebration marks a moment of magic and the joy of togetherness.”

From 2 December, a giant, reflective installation entitled ‘Effervescence’ will take over Bennelong lawn. Set against the backdrop of Sydney Harbour and the Royal Botanical Garden and inspired by the spirit of Moët & Chandon, a 500 square metre circular sculpture will be installed, a bubbling symbol of celebration set on one of Sydney’s most iconic vantage points.

Once inside, guests will be taken on a magical journey through the world of Moët & Chandon, travelling through the ‘Cellars of Moët’ to discover the ‘Heart of Celebration’. The interior will feature a glittering custom-built chandelier, an immersive Eternal Effervescence Room, a glamourous champagne tower, as well as countless photo opportunities and Moët moments. A variety of day and evening champagne experiences are on offer, with details and bookings here.

Effervescence Day Events

With a Moët Mini in hand, guests are invited to discover the world of Moët & Chandon Effervescence.  Tickets are $35.00 and include:

  • Access to the Moët & Chandon ‘Effervescence’ installation
  • A Moët Mini on arrival, served straight from the iconic Moët Mini-Matic, the world’s first champagne vending machine.
  • Moët cuvées and delectable light pairings available for purchase at the ‘Heart of Celebration’ bar
  • Photo opportunities and immersive Moët moments
  • Spectacular views of Sydney Harbour

Sessions are one and half hours and available at 11.30am, 1.30pm and 3.30pm. Walk-ins are available but booking in advance is recommended to avoid disappointment.

Effervescence Evening Events

By night, there are three different curated experiences: the Moët Impérial Evening, the Moët & Chandon Rosé Impérial Evening and the Moët Grand Vintage Evening, each one filled with Champagne, canapés and exciting celebrations. Tickets start at $100, and include:

  • Exclusive access to Moët & Chandon ‘Effervescence’, with only 120 tickets available each night
  • A Moët Mini on arrival and Moët & Chandon champagne for the evening
  • Roving food to satisfy the senses
  • Hosting by Moët & Chandon ambassadors
  • Live DJ sets by homegrown talent Alice Quiddington
  • Countless photo opportunities and Moët moments to dance the night away
  • Spectacular views of Sydney Harbour

Limited Edition Magnums for Pre-Purchase

Those who purchase tickets online will have access to limited edition Moët & Chandon Magnums, with a choice of either a Moët Impérial Gold Magnum or a personalised Moët Impérial Magnum with festive messages in gold calligraphy.

Moët & Chandon Effervescence will be in Sydney from Thursday, 2 December until Saturday, 4 December. To book tickets and discover more, please visit

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