Last Saturday, 6LACK picked up his mic for a special performance as part of Miller Music Amplified. His performance was the second in the series with English DJ Jax Jones having performed an hour long set back in September.
Jones performed a live mix against a computer-generated backdrop that soared from the northern lights to firefly filled forests and then to the city streets. Highlights are available here.
In contrast, 6LACK’s (pronounced black) backdrop was a little more ‘live’: set on an industrial set, a fire burned urban waste, friends gathered around with their beers and his full band – including his amazing saxophonist – was with him for the jam. The performance has already enjoyed 30,000 views.
Miller Music Amplified’s virtual live shows are the ticket for beer and music lovers to experience memorable music with world class artists, no matter where they might be around the world.
The performances will run each month until February 2021 with the name of the artist and the link to the performance made available only on the day prior to the performance via Instagram and Facebook. The next performance is slated for November.
Miller Genuine Draft’s commitment to live music performances and exceptional, memorable experiences is an enduring one. Most recently, global events included the chance for Australian beer drinkers to travel to Budapest to see Mark Ronson live in 2019 and Argentina to see Bastille live in 2018. In 2020, everyone is invited!
Discussing the year’s campaign, Mr Matt McKay, Senior Brand Manager said, “Miller Genuine Draft is the beer to drink in every exceptional experience, and Miller Music Amplified in 2020 continues to bring this to life. We are excited to be working with Universal Music Group at a global level.”
Universal Music Group (UMG) is the world leader in music-based entertainment and Globe is its multifaceted creative agency, production company and sync team.