This summer, as the country begins to reopen, Miller Chill is asking Australians to Find Their Chill, celebrating the moments when they un-wind, down tolls and chill out. And taking a moment to make the best of what they have.
Miller Beer is Australia’s number 1 flavoured beer and the campaign is part of a long-term plan to connect with new and younger consumers, while re-energising the brand with its loyal fans for their social summer occasions.
Coca-Cola Europacific Partners Australia are seeking to capitalise on consumer appetite formore interesting options in their drinking repertoire. Lime infused, Miller Chill positions itself as alternative to contemporary lagers, as well as being ‘ better for you’ a lower carbs’ count.
Michael Nouri, Miller Chill Brand Manager, CCEP Australia, said, “This is an exciting time in the Miller Chill evolution, and is the start of many new and refreshing developments for the brand.
“We are introducing creative and product developments over the next 12 months, which will give us the ammunition to challenge the market, heighten consumer awareness and drive purchase.”
CCEP Australia expect that the beer will maintain its position as the leading flavoured beer in the country. plans for next year include the launch of new flavours, new pack formats and entry into the on-premise with Miller Chill Lime Draught.
The Find Your Chill campaign will feature in out of home, together with social and digital creative from this week.
Miller Chill is brewed locally and exclusively available in Australia, for Australians. Miller Chill is available from bottle shops and independent retailers.
*IRI Australian Off-Premise Scan Data MAT To 01/08/2021 vs LY