Wild Turkey Australian wilderness initiative

Matthew McConaughey to launch Wild Turkey Australian wilderness initiative

November 4, 2019
By Alana House

Wild Turkey has announced its Creative Director, Matthew McConaughey, will visit Australia this November to launch With Thanks, an initiative designed to protect and preserve Australia’s unique wilderness.

Wild Turkey’s With Thanks local launch is as an Australian extension of a three-year global program.

According to the Foundation for National Parks & Wildlife, Australia has lost 25% of its rainforests and nearly 50% of all forests in the last 200 years, and our rate of species extinction is one of the highest in the world. 

“Australia has always had a special place in my heart,” said McConaughey. “I lived there for a year out of high school and have worked there many times making movies. An original Australian initiation is its rugged beauty. Mother nature demands you engage with her.

“Whether it’s the outback, the Barrier Reef, or the farms on the Central Coast, I’ve enjoyed the natural beauties of Australia for years. And now I’m coming back to meet and celebrate the unwavering conviction of Aussies who work tirelessly to preserve and protect the beautiful wilderness and wildlife that is their own,”

Wild Turkey Australian wilderness initiative

Nicole Stanners, marketing director of Wild Turkey’s parent brand, Campari Australia and New Zealand, said: “We’re delighted that Matthew will be coming to Australia to shine a light on the preservation of the Australian wilderness and take a moment to thank those who share our spirit of bold conviction. It’s important we do our bit to protect the wilderness because being closer to nature is a good way to connect with yourself and others.”

McConaughey designs Wild Turkey Australian wilderness cabin

To launch Wild Turkey With Thanks in Australia, Matthew McConaughey and Wild Turkey have partnered with Australian travel start-up Unyoked to design and launch an off-the-grid cabin that will encourage more Australians to reconnect with the wild.

Wild Turkey Australian wilderness initiative

Unyoked founders Chris and Cam Grant recently met McConaughey during the filming of Wild Turkey’s global content series, Talk Turkey, after he was inspired by their unwavering conviction to making the Australian wilderness accessible via their tiny-house cabins.

McConaughey will be the design director on the construction of The Reserve by Wild Turkey x Unyoked, to ensure the cabin aligns to Wild Turkey’s commitment to its craft.

A percentage of the proceeds generated from the cabin and $1 from every bottle of Longbranch sold in November and December will be donated to Unyoked’s charity partner, the Foundation for National Parks & Wildlife. 

“Wild Turkey is inspired by the wild and believe it’s important to do its part in protecting it,” said Stanners. “Which is why we’re proud to support With Thanks and Unyoked’s charity partner and the great work that the Foundation for National Parks & Wildlife does to protect and preserve the Australian wilderness for future generations.

“This will be the first step in a number of planned initiatives from Wild Turkey that will go towards conserving and protecting the environment.”

The cabin will be launched in Sydney on November 20 and then placed in a wilderness area of NSW and be made available to the public for bookings from early December.  

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