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Lyre’s Non-Alcoholic Spirits launch in Dan Murphy’s nationally

July 1, 2020
By Alana House

Lyre’s Non-Alcoholic Spirits range is now available in Dan Murphy’s stores nationally, coinciding with the brand’s one-year anniversary.

“The launch into Dan Murphy’s stores nationally marks an exciting and significant milestone for Lyre’s,” said Mark Livings (above), CEO and co-founder of Lyre’s Non-Alcoholic Spirits.

“This is a time when the sober-curious are seeking new non-alcoholic options, and this is happening in all corners of the country. To have Dan Murphy’s, Australia’s leading liquor supermarket chain, on board opens up significant growth opportunities nationally.”

Harriet Wischer, Category Manager Non Liquor at Dan Murphy’s Australia, added: “Dan Murphy’s is proud to be launching products from Lyre’s into our stores around Australia.

“Lyre’s offers world-class options for those who do not want to consume alcohol, and we’ve seen a huge growth in the non-alcoholic spirits category. We are delighted to add this innovative, award-winning Australian brand to our portfolio.”

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New data shows sales of non-alcoholic drinks have more than doubled in the last year at BWS and Dan Murphy’s, making it one of their fastest growing categories.

Lyre’s recently received 11 medals at the San Diego International Wine & Spirits Challenge. Additionally, the portfolio claimed 10 awards at the 2020 prestigious San Francisco World Spirits Competition, with Lyre’s Aperitif Rosso and Dark Cane Spirit receiving gold.

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