Lyre’s Dry July RTDs

June 7, 2021
By Gaye McMahon

 Lyre’s is launching two new dark spirit RTDs, American Malt & Cola and Dark n’ Spicy, just in time for Dry July and the chillier months.

The new releases will be available as a limited release from the June long weekend and are expected to sell out. The American Malt & Cola is a blend of Lyre’s American Malt and premium cola. The Dark n’ Spicy is a delicious mix of ginger beer, lime, Lyre’s Dark Cane and Spiced Cane spirits. 

The cans join Lyre’s expanding range of RTDs, which the global business launched at the end of 2020: classic G&T; Amalfi Spritz; and Classico, a non-alcoholic sparkling-style Prosecco.

The American Malt & Cola and Dark n’ Spicy we be available as a 4x250mL pack in a carton of 6×4 (24 cans in total) at a cost of $99 from next week and will be sold online and at Sans Drinks. 

“We’re continuing to expand our non-alcoholic range with two new dark spirit RTDs in time for winter. Our Classico, Amalfi Spritz and G&T, which we launched in 2020, have already sold out twice and our drinkers have asked for more options for more tastes and occasions. Both variants incorporate popular non-alcoholic spirits from our range; American Malt (Bourbon style) and a mix of Dark and Spiced Canes (our Rum styles) as a base.

“We know over 50% of people are open to drinking a non-alcoholic ready to drink cocktail in an occasion where alcoholic alternatives are available – that’s a large proportion of people looking for quality alternatives like Lyre’s when they are not drinking alcohol.  Our new launches are extremely exciting for our business and we know that convenience makes it simple to enjoy a Lyre’s anywhere, anytime.” said Mark Livings, Lyre’s Co-founder and CEO.

The pre-mixed range was created by the Lyre’s global flavour architect, David Murphy: “Our Dark ‘n Spicy is a classic mix of ginger, lime, toffee and spice, with hints of dark fruits, effortlessly complementing Lyre’s Dark Cane and Spiced Cane non-alcoholic spirits. I recommend enjoying it in a highball glass with lots of ice and a lime wheel.

“The American Malt & Cola boasts richness of vanilla, rye and cola flavours. There’s also hints of caramel and toasted cedar, allowing for a delicious mellow finish. Perfectly served in a rocks glass with a generous amount of ice or just enjoyed cold straight from the can.”

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