Lynda Schenk has resigned as Executive Officer of Wine Communicators of Australia (WCA).
Schenk will leave the business at the end of August to focus her attention 100% on her business, Purple Giraffe.
WCA said in a statement that would like to take the opportunity to thank Lynda for her hard work and contribution to WCA over the past four years.
Schenk has been instrumental in:
• Developing the inaugural Wine Industry Mentor Program in partnership with The University of Adelaide.
• Re-invigorating the Wine Media Cadetship for aspiring young people in the field of wine media and communications in partnership with Adelaide.
• Launching new Wine Communicator Awards categories including – Best Public Relations Campaign and Best Wine Student Awards.
• Bringing the Wine Media Conference to Australia (the first time it was held outside of North America in its 12 year history).
• Launching the China – Australia Wine Marketing Summit.
• Launching the inaugural combined Australian Society of Viticulture and Oenology (ASVO) and WCA, Winning the Long Game Seminar.
“Lynda leaves WCA in an excellent financial position, the best WCA has experienced in the past half-decade,” WCA noted.
“She will be sadly missed for her great passion, collaborative nature and dedication to the success of WCA and its members throughout her time as Executive Officer.”
WCA Interim Chair, Marni Cook added: “Lynda has played a significant role in growing the relevance of WCA within the Australian Wine Industry. We are delighted to have had the opportunity to work with Lynda over the past four years and wish her every success in her own business. We welcome the opportunity for Lynda to remain a close part of our WCA community as a trusted partner, advisor and advocate.”
Due to COVID-19 and the current restrictions around Australia, will commence recruitment for a new Executive Officer in the New Year.
