Luxe & alc-free sparkling Chardonnay arrives

June 1, 2021
By Gaye McMahon

Sydney based drinks importer, Noble Spirits is launching in Australia this month, the first organic, vegan alcohol-free sparkling chardonnay with almost half the sugar content of traditional alcohol-free sparkling wines and just 14 calories per 100ml glass, revolutionising the way in which consumers enjoy alcohol-free options.  It is called NOUGHTY.

Produced with 100% organic Chardonnay grapes from southern Spain, this delicious bottle is de-alcoholised using a historically patented method and avoids adding any unnecessary sugar or artificial aromas to the bottle, making it as pure as it can be.

Noughty has already been praised by Tamlyn Currin at jancisrobinson.com – arguably one of the world’s top wine experts – as “… hands down, the best alcohol-free sparkling wine I have ever tasted, and one of the best alcohol-free wines I’ve tasted overall.”

Noble Spirits’ CEO Grégoire Bertaud says, “There is a huge amount of evidence to show that consumers are drinking less alcohol and looking for top quality alternatives in beer and spirits… We’re the first to import a delicious, luxe, alcohol-free sparkling Chardonnay that is also 100% organic and vegan certified.  We believe that drinks don’t have to be alcohol to be rock ‘n’ roll.”

The global non-alcoholic market is anticipated to reach an estimated $1.6 trillion by 2025. Sales of non-alcoholic drinks are exploding. Millennials and Gen Z’ers are drinking less than older generations. 

Other factors that drive the growth of the market include increased awareness amongst consumers toward proper health and well-being as well as changing their eating lifestyles to organic, vegetarian and vegan. 

British entrepreneur, Amanda Thomson, the founder of Noughty, recognised several years ago that people were becoming increasingly concerned about what was in their food, but noone was asking what was in their wine. Raised on a sugar-free vegetarian diet by a single mother who thought sugar was the devil, Thomson, a big fan of Champagne, wanted to create sparkling wines that were beautifully crafted and didn’t require added sugar doses to mask impurities.

The company has created an entirely new sector in the drinks industry with other brands racing to keep up with Thomson & Scott’s strong connection to the changing attitudes of young-minded drinkers looking to know what’s in their glass, demanding purer wines that shun animal by-products and heaps of unnecessary sugar from the production process.

Noughty by Thomson & Scott is proudly imported by Noble Spirits and available direct or via most regular wholesalers such as Paramount, Gateway, LSB, Liquid Mix, Polkadot, CLB and ALM.

Noughty Alcohol-Free Organic Sparkling Chardonnay 6 x 750ml LUC $14.70

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