LMG wins re-branding contract with AVC

April 5, 2022
By Ioni Doherty

LMG has entered into partnership with Australian Venue Co and will rebrand 21 of AVC’s liquor retail outlets.

The partnership began at the beginning of February and the 21 stores are spread throughout the five states. The stores will be rebranded under the Bottlemart, SipnSave and Harry Brown retail banners.

Retail Store Manager, Kenny Duff’s liquor outlet in Whitsundays Plaza was one of the first to be re-branded.

He said, “The rebranding to Bottlemart has been a definite win for the business. It has provided customers with a refreshed shopping experience supported by a fantastic marketing and promotional program (both instore and online); we are already getting strong feedback on the great deals offered.”

LMG CEO Gavin Saunders said: “This exciting new partnership is built on a foundation of shared business goals – both AVC and LMG are steadfast in our commitment to creating exceptional, local customer experiences and delivering excellence at scale.”

AVC agrees that it is all about staying true to the local community and that the partnership with LMG offered the best opportunity to make that happen.

Chief Operating Officer, Craig Ellison said, “We share a similar ethos to LMG of empowering our managers to tailor their business to the local community, so it’s a really strong alignment for us. LMG offers tailored marketing support to their member stores, which allows the store manager to stay in the driver’s seat and deliver customer experience designed specifically for the local community.”

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