Liquorland arrives in Tassie

August 3, 2022
By Ioni Doherty

Liquorland is opening its first-ever store in Tasmania, featuring a range of the Apple Isle’s best craft beers, cool climate wines and boutique spirits, as well as delivering a national platform for those local beverage producers.

Together with the Coles supermarket that has launched today, Glebe Hill Village Liquorland will support the creation of more than 100 new jobs, including 17 Indigenous team members.

The store features a tailored selection of Tasmanian beverages as well as Liquorland’s exclusive Tasmanian brands such as Beyond the Wilderness Wines and the Pure Origin Vodka and Gin.

Coles Liquor Chief Executive Darren Blackhurst said, “Our drive to be a simpler, more accessible, and locally relevant drinks specialist can be seen with the launch of this store and the celebration of the Tasmanian brands we have in store for our Customers.

“Local sourcing is a key focus and we are proud to partner with over 60 local suppliers and producers to showcase Tasmania further.”

The store will range more than 320 local, craft and boutique wines, beers and spirits from over 60 local producers in Liquorland’s new black and white branded store format.

Devil’s Corner Senior Brand Manager Tarynn Barrie said Tasmania has been one of the fastest growing geographical wine regions in the country thanks to the support of consumers and retail partners such as Liquorland.

“The exceptional wines we create wouldn’t exist without the challenges provided by our unique location in Tasmania. Tasmania is known for being one of the best places to grow pinot noir but we’re also at the mercy of nature in our wild little corner. Thankfully, we’ve learned to lean into the unrelenting and often unpredictable Tassie elements and harness them to create wines worthy of our place.

“For anyone who can’t experience the Devil’s Corner cellar door, the Liquorland Team Members can share and educate shoppers on the Devil’s Corner story and the exceptional wines coming out of Tasmania, not only from us but many other brands.

“Ultimately, Liquorland will put more cool-climate Tasmanian wine on more tables around the country and that is good for the entire industry.”

Lark Distilling Co’s National Account Manager Phil Mack said, “Liquorland’s commitment to showcase local products will provide customers with the chance to learn more about Tasmania’s wonderful, local beverage makers. A collaborative retailer can bring these stories to life and provide customers with much more than just a Tasmanian-made beverage; they have a story they can share when they open their bottle to enjoy with friends or family.”

Glebe Hill Village, 1 Commerce Drive, Howrah                                                    

Opening Hours: Monday -Saturday 9.00am-9.00pm, Sunday: 9.00am-8.00pm

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