Lion has launched a customer portal and app, designed to streamline its customers’ ordering experiences via the improved platform.
Launched late last year and currently processing 6,000 orders a week, Lion Australia Managing Director David Smith said the first-in-market Lion Marketplace app exemplifies the business’s focus to always be the easiest supplier for its customers to do work with.
“Our customers right across the industry – whether it is publicans, hoteliers, club managers or restaurateurs – need all the support we can give them as they continue to recover from the pandemic and the challenges that they have continued to face as a result – including labour shortages and supply chain disruptions,” he said.
“The app enables them to do business with us where and when it suits them with complete ordering functionality at their fingertips. We have basically redefined and redesigned our digital ordering platform, focusing on a usable, mobile-first experience, making life easier for our customers in local venues across Australia.”
The app includes:
- Access to Lion’s full catalogue online, including the ability to track the status of orders
- Real-time stock visibility and access to promotions
- Save your favourites – come back to re-order your favourites next time
- View and pay invoices, including access to your full billing history containing invoices, credits and statements
- With support available on web and mobile, customers can spend more time focusing on their business
- More features to come, including downloadable brand assets, business tools and insights, mobile notifications, and more.
Lion’s Digital Director Robb Simpson said, “Lion has long prioritised its customer feedback through our ‘Voice of the Customer initiative’, but we really accelerated our response to this in the last two years.
“The feedback emphasised three themes: creating an easy self-service and ordering experience, improving cash management, and reducing administration. We are really pleased to say this new digital solution does all three – plus much more.”
Customers can continue with the web portal if that remains their preference but Mr Simspon says that the app supports customers by responding quickly to their business needs and that it is intuitive to use and easy to navigate.
The Lion Marketplace App can be downloaded from the Apple and Google app stores. For more information, visit: https://my.lionco.com
