xxxx dry

Lion launches XXXX Dry in Queensland

March 11, 2020
By Alana House

XXXX is launching of XXXX DRY, a new easy drinking full strength (4.2%) lager brewed at the Castlemaine Brewery in Milton.   ­

XXXX DRY will launch on tap in selected venues in Queensland and the Northern Territory, with 330ml bottles to follow from April 20.

The brand has no plans at this stage to take the beer south.

Tully Hadley, Head Brewer at the XXXX Castlemaine Perkins Brewery said: “XXXX DRY is brewed here at Milton using many of the same quality ingredients as the rest of the XXXX family, such as premium Australian barley, malted locally in Queensland.

“We want to give XXXX DRY a crisp finish, so we’ve used Nelson Sauvin hops, which gives a slight aroma and makes the beer incredibly refreshing for those hot Queensland days.”

XXXX Dry

Amy Darvill, XXXX Brand Director said: “Queensland’s favourite brewery has been a part of the fabric of this great state for 141 years … not that we’re counting! Queenslanders’ tastes continue to evolve so we are launching XXXX DRY, the perfect beer for the modern Queensland lifestyle.

“As a product from XXXX, DRY comes with the long history, exceptional brewing credentials and years of adoration that no other brand up here can compete with.” 

James Brindley, Managing Director of Lion Australia said: “Last year we were proud to unveil a massive solar installation on the roof of the XXXX Brewery, and this year we are going one step further and turning the site carbon neutral.

“We want our consumers to know that we are harvesting as much Queensland sunshine as we can to produce this beer – and from April our remaining emissions will be offset through a range of projects which aim to preserve our natural environment. This is a new era for the brewery – and what better way to celebrate it than with the launch of a fantastic new beer.”

XXXX DRY will be a permanent release and will launch on tap in selected venues exclusively in Queensland and the Northern Territory, with 330ml bottles to follow from April 2020.

Queenslanders can enjoy a case for RRP $47 and $19 per six pack.

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