Leading Cider Launches New Flavour For Summer

October 26, 2015
By Alana House




The Somersby Cider brand has introduced a new family member just in time for summer: Blackberry.

The new flavoured cider joins the current Somersby portfolio of Apple and Pear, combining the brand’s renowned crisp and refreshing taste with the added sweetness of blackberry.

Grayson Cook at Asahi Premium Beverages says: “Somersby Cider has been growing at rapid rates since its launch in 2012, and with this success we’re thrilled to take the brand to the next level with the addition of Somersby Blackberry.

We know there is a particular market looking for flavoured ciders outside of the traditional Apple and Pear variants, so we’ve listened to our consumers and are confident they won’t be disappointed with our response.”

Somersby Cider is stocked in 43 countries globally and is available from bottle shops and on-premise venues across Australia.



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