Kellogg's Corn Flakes beer limited edition

Kellogg’s gets into the craft beer business

September 27, 2019
By Alana House

Kellogg’s has joined with One Drop Brewing Co to produce a unique limited-edition Corn Flakes Beer.

Brewed and canned at One Drop Brewery in Botany, Kellogg’s Corn Flakes Milkshake IPA beer is available for a limited time only during Spring/Summer 2019.

The Corn Flakes Nitro Milkshake IPA beer features ripe notes of strawberry, passionfruit, coconut and mango, backed up by a tropical bitterness.

Kellogg's Corn Flakes beer

Nick Calder (above), head brewer of One Drop Brewing Co said: “We’ve seen the craft beer market grow exponentially the past few years and we wanted to bring a fresh take to the scene. Using one of Kellogg’s best-selling cereals to produce a trendy Nitro Milkshake IPA was an amazing opportunity to create something different.”

Bruno Madonna, Director of Research and Technology at Kellogg, said: “We’ve always had a love of combining innovation with great tasting product at Kellogg’s.

“Kellogg’s Corn Flakes has been a catalyst to many amazing creations over the years so partnering with local Botany brewery, One Drop, seemed like a no brainer. This beer is a fun way to remind Aussies of the versatility of cereal.”

While the beer is a first for Australia, brewers around the world have been experimenting with cereal mash ups over the past year.

A Kellogg’s Crunchy Nut Sour Ale, made in collaboration with Hallertau brewery, was launched in New Zealand last year.

Earlier this year, the Kellogg’s UK teamed up with Salford brewery Seven Bro7hers to turn its rejected Rice Krispies and Coco Pops into craft beer.

The Sling it Out Stout used 80kg of Coco Pops instead of malted barley during the mash process, giving the beer its chocolate taste.

A similar process was used for the ‘Cast off Pale Ale’, using 80kg of Rice Krispies in place of malted barley, creating sweet notes in the beer.

It followed on from the success of ‘Throw Away IPA’ made from surplus Corn Flakes, which launched in the UK last November.

Try Corn Flakes Milkshake IPA beer fresh served from the One Drop Brewing Co taproom or any of the select craft beer venues stocking the beer, with prices starting from $9.

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