John Legend has been exploiting his unfair advantage in the wine business by having his model wife Chrissy Teigen pose topless with his latest vintage.
Legend is the latest in a slew of celebrities to jump on the rosé bandwagon with his LVE French Sparking Rosé and Côtes de Provence Rosé.
Other celebs who’ve put their names to pink wines are Angelina Jolie and Brad Pitt with their Studio by Miraval Rosé and John Bon Jovi’s Hampton Water.
However, they haven’t seductively posed in swimsuits on yachts off the coast of Italy with their products.
The 33-year-old posed holding a bottle of Legend’s LVE Wines in her right hand and joked in the caption of the photo that she would be waiting on a check from John since she was promoting his wine.
It’s incredible free advertising since Chrissy boasts over 24.8 million followers on Instagram.
“How could we possibly pay you for this priceless work of art,” John commented under the photo.
In less than a half hour, Chrissy’s photo brought in well over 100,000 likes and hundreds of comments.
The Legend family have been holidaying on the Amalfi coast.
The Côtes de Provence Rosé retails for $US25 and is made from a blend of Grenache, Cinsault and Syrah.
Legend entered the wine business in 2015 with LVE, but only recently expanded the range to include pink plonk.
He had always wanted to create a wine label where he could be hands-on and heavily involved in the process from blending to labeling. He connected with Raymond Vineyards owner Jean-Charles Boisset through a co-worker, and the two immediately hit it off.
Boisset told Forbes: “When I first met with John and his wife Chrissy, they told me they really wanted to make wine and then we came here and we did it together. John was involved and interested from the beginning. We both wanted to make something very melodious as well, so we were blending wine and drinking while John was playing on the piano. The first wine we made with John was a Cabernet.”