Jamie Durie & Planet Ark partner with Tamburlaine for limited organic wine release

May 13, 2021
By Ioni Doherty

Tamburlaine Organic Wines has partnered with Jamie Durie to create a small batch of wines: True Earth Collective, a limited release from organically certified vineyards with a portion from each sold to go to Planet Ark’s National Tree Day.

Of the partnership, Durie said: “This collaboration with Tamburlaine was born through the mutual respect for land and how it’s managed. We are tremendously excited to see this project from conception through to completion. I’ve been an ambassador for National Tree Day since 1999 and worked with Planet Ark on environmental initiatives for over 27 years.”

Mark Davidson, Tamburlaine’s Chief Winemaker, said, “Tamburlaine has prioritised organic and regenerative farming practices across our vineyards for over two decades now. We’re staunch believers that it’s the way forward for winemaking and more broadly for agriculture in Australia.”  

For every bottle of True Earth purchased, consumers are also donating $2 to Planet Ark’s National Tree Day, supporting their efforts to plant over one million new trees, shrubs and grasses each year. 

The project integrates two exciting new Australian-born technologies. Each bottle is uniquely ‘fingerprinted’ with Laava Smart Fingerprint technology and after scanning, consumers can explore the wine back-story and connect with Upstreet, a micro-investment platform. Customers who sign up to Upstreet will receive $4 per bottle in fractional shares of a sustainability Exchange Traded Fund (ASX:FAIR).

There are 3 wines in the collection: Wild Chardonnay, Malbec Shiraz and Cabernet Shiraz, each selected from organic vineyards across Orange and Canowindra in the Central West of New South Wales. True Earth Collective wines will be available for purchase exclusively online and through Tamburlaine Cellar Doors for as long as they last.   

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