Jacob’s Creek signs with Masterchef for second year

April 29, 2019
By Alana House

Jacob’s Creek has announced details of its partnership with Network 10’s MasterChef Australia as the exclusive wine partner for the second year running.

Jacob’s Creek Barossa Signature wine collection will be matched with dishes throughout the series for both the chefs and service challenge diners.

Eric Thomson, Marketing Director, Pernod Ricard Australia said: “Following our successful relationship in 2018, Jacob’s Creek is thrilled to be working once again with MasterChef Australia. As a globally renowned food platform, the show is strongly aligned to our brand and what it means to share a meal with good friends, exceptional wine and delicious food.

“Our partnership last year was the first-ever official wine of choice for MasterChef Australia which delivered a significant increase in brand awareness. The Barossa Signature wines are truly for food lovers with a high-quality collection of wines that will suit the culinary creations of any home kitchen MasterChef.”

Network 10’s chief sales officer Rod Prosser said: “We loved working with Jacob’s Creek as the official wine sponsor of MasterChef Australia last year and it’s fantastic that we’re continuing the creative partnership this year.  Now in its 11th year, this season is gearing up to be another cracker. We can’t wait for it to begin.”

At an RRP of $19.99, the Jacob’s Creek Barossa Signature range is available now from leading Australian liquor retailers.

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