Jack Daniel’s recently sponsored a ten-day pop-up celebration at Melbourne’s Crown Riverwalk. At this one-of-a-kind event, guests raised a toast to the 150th anniversary of the Jack Daniel Distillery in Lynchburg, Tennessee.

The Jack Daniel’s Barrel House offered crafted drinks and a taste of good old Southern hospitality alongside an action-packed lineup of live music and entertainment.

Visitors were even be able to perfect their dance moves with Rockabilly Dance Lessons, courtesy of Limpin’ Jimmy & the Swingin’ Kitten.

Since 1866, Jack Daniel’s has been made following the same time-honoured recipe and process pioneered and perfected by Mr. Jack himself. Using four simple ingredients – rye, barley, corn and cave spring water, the world’s best loved whiskey develops its unique flavour as it mellows through 10 feet of sugar maple charcoal before maturing in a handcrafted white American oak barrel.

Today, as well as the famous Black Label, Jack Daniel’s has numerous other whiskeys including Jack Daniel’s Old No.7, Gentleman Jack, Single Barrel and Tennessee Honey.