May is shaping up to be a month filled with innovation, with a range of out-of-the-box new drinks releases announced.
Carlton & United Breweries has launched its first white spirit premix since the iconic Sub Zero hit the shelves 25 years ago. Actual Vodka Seltzer is the brewer’s first-ever alcoholic seltzer, as it seeks to enter the booming category.
Actual Vodka Seltzer is one of the lowest-calorie ready-to-drink vodka on the Australian market and is made with 100% natural ingredients to a vegan recipe. There are two varieties, pure and lime. Pure has no sugar and 65 calories, while lime is low in sugar and contains 69 calories.
On the subject of RTD’s, Fiorito is launching a Limoncello Tonic RTD into the Australian market.
Using a traditional family recipe, Fiorito Limoncello is made with hand-peeled zest of organic Sicilian lemons, giving this limoncello its mild and soft taste. It’s been mixed with tonic water, basil and lemongrass.
Melbourne’s The Craft & Co has released a new distilled tea range called Artillery. Various teas have been distilled with craft gin or rum, creating a unique ready-to-pour product that is relatively light in alcohol (15%).
To launch, there are three products to choose from in the range: Earl Grey Gin Tea ($38); Oolong Gin Tea ($38); and Jasmine Rum Tea ($42).
They are recommended to be served in tall glass with ice, topped up with soda or lemonade and garnished with fresh fruit and herbs.
Starward has brought back its limited release Ginger Beer Cask, following four previous successes. The fifth iteration of Starward’s Ginger Beer Cask uses Australian craft single malt whisky matured for 30 months in a ginger beer barrel.
On May 16, known to whisky aficionados as World Whisky Day, only 850 individuals will have the opportunity to purchase a bottle of the limited release Ginger Beer Cask.
Starward has implemented a ballot system to purchase this unique expression, available in a 500mL bottle for RRP $119. Registration for the ballot is available via the starward.com.au website and will close May 14.
Australian wine brand Hardys – part of the Accolade Wines portfolio – is rolling out a global rebrand and consumer campaign titled ‘Certainty’.
New wine packaging has arrived in Australia’s liquor stores and will be followed by the new consumer campaign in July, together with a “money back guarantee” promise across the range in October and November 2020.
The first Hardys wines to adopt the new label include the 2019 vintages of consumer favourites HARDYS (Varietal Range) VR Chardonnay, VR Semillon Sauvignon Blanc, VR Merlot, Stamp Merlot and Stamp Cabernet Sauvignon, all of which will roll into stores nationally from this month.
They will soon be followed by Hardys Tintara, William Hardy and Nottage Hill.